Massive Music Fest Set for Wisconsin This Summer

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Massive Music Fest Set for Wisconsin This Summer

Published 04/09/2010

(Milwaukee, Wisconsin) -  Milwaukee’s massive Summerfest is coming back, happening June 24 – July 4 this year. 

Originating in 1968, Summerfest is now in its 43rd year and recognized by the Guinness Book of World Records as “The World’s Largest Music Festival.” 

Summerfest delivers talent on 11 stages, including the 23,000 seat Marcus Amphitheater.  Approximately 900,000 music fans from throughout the world attend this 11 day mega-event each year.

The music festival takes place at Henry Maier Festival Park, a 75-acre permanent setting on Milwaukee’s beautiful downtown Lake Michigan shoreline. Summerfest offers something for all musical tastes, including over 700 performances by today’s hottest national touring acts and emerging talent and everything in between. On any given day, attendees can enjoy national alternative rock, country, R&B, Top 40, Hip Hop, Reggae headliners and more. 

In 2009, the Marcus Amphitheater rocked with Bon Jovi, Keith Urban with special guest Counting Crows, KISS, Stevie Wonder with John Legend, George Strait with Blake Shelton and Julianne Hough, Earth, Wind & Fire and Chicago, Bob Dylan with special guest Willie Nelson, No Doubt with Paramore, Kenny Chesney with Miranda Lambert and Lady Antebellum, The Fray with Jack’s Mannequin and Kid Rock with Lynyrd Skynyrd. 

On Summerfest ground stages, fans enjoyed The Offspring, Rusted Root, Phil Vassar, Rancid, Rise Against, Matisyahu, Barenaked Ladies, Cage the Elephant, Frankie Beverly & Maze, Puddle of Mudd, Sara Evans, Los Lonely Boys, Blues Traveler, Loverboy, Anthony Hamilton, Matthew Sweet, Better Than Ezra, Anberlin, Elvis Costello and The Imposters, Dropkick Murphys, Kevin Rudolf, The Airborne Toxic Event, Heart, The Gufs, Flogging Molly, Judas Priest, Train, Gavin DeGraw, Shinedown, Lupe Fiasco, Carolina Liar, Mat Kearney, Buddy Guy, Staind, BoDeans, Jason Aldean, Billy Squier, Guster, Shiny Toy Guns, Conor Oberst and the Mystic Valley Band, The Roots, Huey Lewis and the News, and many, many more.

Summerfest 2010 is currently finalizing and unveiling its monster lineup which to date includes: Eric Clapton with special guest Roger Daltry, Tom Petty with special guest ZZ Top, Rush, Tim McGraw with Lady Antebellum and Love and Theft, Carrie Underwood, Justin Bieber with special guest Sean Kingston, Brooks & Dunn with special guests Gary Allan and Kellie Pickler with another three Marcus Amphitheater headliners to be announced by early May.  Additionally, the festival has signed and announced Sheryl Crow, Jeff Beck, The Moody Blues, Thievery Corporation, The Roots, Colbie Caillat, 311, The Scorpions, Kool & The Gang, Danny Gokey, Joan Jett and the Blackhearts, The Bravery, Phil Vassar, Modest Mouse, O.A.R., The Devil Wears Prada, The Wailers, Sound Tribe Sector 9 and The Hold Steady with many more to come.

There’s more than music at Summerfest as well. Families and kids can enjoy interactive exhibits and displays, children’s performers and attractions, professional sports demonstrations, comedy acts, video and technology pavilions and shopping at four extensive marketplaces. The grounds also host 45 different food and beverage vendors, offering a wide variety of delectable cuisine.  Recognized as a destination event within the music and travel industries, the event regularly garners international media attention.

Online fans love for access to all of the up-to-date event information. Last year 4,392,204 online visitors originating from over 185 countries hit the website.  In 2009, an increased effort was made to communicate to the next generation of Summerfest fans through social networking websites like MySpace, Facebook and Twitter.  Exclusive offers and promotions were given to fans on these sites including surprise free admission tickets!  Summerfest now has over 64,000 fans on Facebook, over 16,000 friends on MySpace and 5,000 followers on Twitter. 

The event features an especially low admission price.  General admission is $15 any time, any day.  Fans can purchase an $8 ticket valid for admission on any weekday between noon and 4:00 p.m.  Marcus Amphitheater tickets are sold separately and include admission to Summerfest. 

Text “SMILE” to SFEST (73378) for updates and information or visit for event and performance schedule information.



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